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Marketing Communications Classics: An International Collection of Classic and Contemporary Papers
Marketing Communications Classics An International Collection of Classic and Contemporary Papers
Author: Maureen Fitzgerald, David Arnott
Marketing Communications Classics brings together, for the first time, a selection of classic and contemporary articles into a single user-friendly volume. With contributions from a range of experts this text includes many of the most important and influential articles in the field of marketing communications.
ISBN-13: 9781861525079
ISBN-10: 1861525079
Publication Date: 9/30/1999
Pages: 256
Edition: 1
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Publisher: Cengage Learning Business Press
Book Type: Paperback
Members Wishing: 0
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