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Marketing Communications: Frameworks, Theories and Applications
Marketing Communications Frameworks Theories and Applications
Author: Chris Fill
Bringing together leading and recent views on marketing communications and deals with both brand and corporate issues, this book offers a practical framework within which marketing communications strategy can be developed. Readers should develop skills which will enable them to build their own plans in the future, integrating business strategy w...  more »
ISBN-13: 9780131509627
ISBN-10: 0131509624
Publication Date: 5/5/1995
Pages: 280
Edition: 1
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Publisher: Prentice Hall
Book Type: Textbook Binding
Members Wishing: 0
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