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Marketing Communications: Interactivity, Communities & Content
Marketing Communications Interactivity Communities Content
Author: Chris Fill
Marketing Communications, 5th edition is the most complete and accessible introduction to marketing communications on the market. It combines breadth of coverage with a student-friendly style; and is an essential resource for Marketing and business degree students studying Marketing modules at undergraduate and postgraduate level. This new editi...  more »
ISBN-13: 9780273717225
ISBN-10: 0273717227
Publication Date: 8/6/2009
Pages: 1,000
Edition: 5
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Publisher: FT Press
Book Type: Paperback
Members Wishing: 0
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