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Marketing Communications
Marketing Communications
Author:
Marketing Communications blends inspired examples with wide-ranging theories and applications to provide a complete introduction to this popular subject. Drawing on years of experience in both industry and academia, John Egan provides a fresh approach backed with numerous industry examples. All aspects of modern Marketing Communications are co... more »
Author:
Marketing Communications blends inspired examples with wide-ranging theories and applications to provide a complete introduction to this popular subject. Drawing on years of experience in both industry and academia, John Egan provides a fresh approach backed with numerous industry examples. All aspects of modern Marketing Communications are co... more »
ISBN-13: 9781844801213
ISBN-10: 1844801217
Publication Date: 4/19/2007
Pages: 467
Edition: 1
Rating: ?
ISBN-10: 1844801217
Publication Date: 4/19/2007
Pages: 467
Edition: 1
Rating: ?
0 stars, based on 0 rating
Publisher: CENGAGE Lrng Business Press
Book Type: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review
Book Type: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review
Genres:
- Business & Money >> General
- Business & Money >> Marketing & Sales >> Marketing >> General
- Business & Money >> Skills >> Communications
