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Marketing: Connecting with Customers
Marketing Connecting with Customers
Author: Gilbert D. Harrell, Gary L. Frazier, Gary Frazier
Designed for the Principles of Marketing course, this book communicates precisely what todayÕs outstanding marketers do—CONNECT. It examines five supporting themes that will shape the field of marketing well into the 21st century: Connecting through technology, Connecting through relationships, ...  more »
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ISBN-13: 9780023502514
ISBN-10: 0023502517
Publication Date: 11/6/1998
Pages: 592
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Publisher: Prentice Hall
Book Type: Paperback
Other Versions: Hardcover
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