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Marketing: Contemporary Concepts and Practices
Marketing Contemporary Concepts and Practices
Author: William F. Schoell, Thomas T. Ivy, William F. Schoell
The sixth edition of Schoell/Guiltinan will vastly improve student's comprehension of the subject by grabbing their attention, involving them, and generating excitement. The all new design, which places emphasis on visual learning, was based on research of student's learning and study habits as well as extensive class testing. Key concept graphi...  more »
ISBN-13: 9780205105694
ISBN-10: 0205105696
Pages: 750
Edition: 3rd
Rating:
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Publisher: Allyn & Bacon
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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