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Marketing: The Core with Online Learning Center Premium Content Card
Marketing The Core with Online Learning Center Premium Content Card
Author: Roger A. Kerin, Steven W. Hartley, William Rudelius
MARKETING: THE CORE, 2/e by Kerin, Berkowitz, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 8/e, but in a shorter, more accessible package. The Core distills Marketing’s 22 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketi...  more »
ISBN-13: 9780073215747
ISBN-10: 0073215740
Publication Date: 2/21/2006
Pages: 425
Edition: 2
Rating:
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4 stars, based on 1 rating
Publisher: McGraw-Hill/Irwin
Book Type: Paperback
Members Wishing: 0
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