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Marketing: The Core
Marketing The Core
Author: Roger A. Kerin
MARKETING: THE CORE, 1/e by Kerin, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 7/e, but in a shorter, more concise package. The Core distills Marketing?s 22 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semes...  more »
ISBN-13: 9780072999891
ISBN-10: 0072999896
Pages: 28
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Publisher: Irwin/McGraw-Hill
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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