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Marketing: The Core
Marketing The Core
Author: Roger Kerin, Steven Hartley, William Rudelius, Erin Steffes
Marketing: The Core 5/e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide sp...  more »
ISBN-13: 9780078028922
ISBN-10: 0078028922
Publication Date: 10/19/2012
Pages: 544
Edition: 5
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Publisher: McGraw-Hill/Irwin
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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