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Marketing: The Core
Marketing The Core
Author: Roger A. Kerin, Steven W. Hartley
Marketing: The Core is a more brief, 18-chapter version of the Kerin/Hartley Marketing 14e product, the most rigorous and robust program on the market. The Core 8e also continues to demonstrate the authors? commitment to engagement, leadership, and innovation: Engagement in class-tested, active learning activities to help instructors illustrate ...  more »
ISBN-13: 9781260711455
ISBN-10: 1260711455
Publication Date: 1/29/2019
Pages: 624
Edition: 8
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Publisher: McGraw-Hill Education
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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