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Marketing for Cpas, Accountants, and Tax Professionals (Haworth Marketing Resources) (Haworth Marketing Resources)
Marketing for Cpas Accountants and Tax Professionals - Haworth Marketing Resources
Author: William Winston
The contributing authors to Marketing for CPAs, Accountants, and Tax Professionals combine their expertise into a reference manual for today?s accountant. Presented in four sections, the book covers all areas pertinent to effective marketing for accounting firms in the 90s and beyond: The Marketing Process
  • Are Accountants Responding to ...  more »
  • Marketing by CPA Firms: Room for Improvement?
  • Has the Household User Profile for Accounting Services Changed?
  • The Small Accounting Firm: Managing the Dynamics of the Marketing Function
Perspectives on Marketing
  • Professional Tax Service Marketing From a Consumer Buyer Behavior Perspective
  • Price of Tax Preparation Services and the CPA Credential on Perceived Quality of Service
  • Marketing Implications for Small CPA Firms Based on Clients? Criteria for Selection and Retention
Advertising
  • Advertising by Accountants: Attitudes, Practice, and Their Use of Marketing Tools
  • A Survey of the Utilization of Advertising by CPA Firms
  • The Changing Face of Accounting Advertising
Marketing Tools and Strategies
  • Marketing Financial Planning Services: Highlights of a Survey of CPAs
  • Strategic Marketing Planning for the Development of the Small Accounting Practice
  • A Complete Positioning Strategy for the Professional Services Firm
  • Practical Approaches for Evaluating the Quality of Professional Accounting Services
  • An Empirical Investigation of the Pricing of Professional Services (Applied to Public Accounting)
ISBN-13: 9781560248729
ISBN-10: 1560248726
Publication Date: 5/16/1995
Pages: 387
Edition: 1
Rating:
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Publisher: Routledge
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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