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Marketing: Creating and Keeping Customers in an E-Commerce World
Marketing Creating and Keeping Customers in an ECommerce World
Author: William G. Zikmund, Michael d'Amico
This proven, consistent text provides thorough treatment of e-commerce, emerging markets, new technologies and hot marketing trends. All concepts and topics are discussed with the goal of helping the reader adapt to, and strategically plan for, changes in the marketing environment. This edition retains trademark early coverage of strategy and a...  more »
ISBN-13: 9780324072693
ISBN-10: 0324072694
Publication Date: 7/28/2000
Pages: 736
Edition: 7
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Publisher: South-Western College Pub
Book Type: Hardcover
Members Wishing: 0
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