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Search - Marketing : Creating and Keeping Customers in an E-Commerce World with Experiencing Marketing CD ROM and InfoTrac College Edition

Marketing : Creating and Keeping Customers in an E-Commerce World with Experiencing Marketing CD ROM and InfoTrac College Edition
Marketing Creating and Keeping Customers in an ECommerce World with Experiencing Marketing CD ROM and InfoTrac College Edition
Author: William G. Zikmund, Michael d'Amico
This proven, consistent text provides thorough treatment of e-commerce, emerging markets, new technologies and hot marketing trends. All concepts and topics are discussed with the goal of helping the reader adapt to, and strategically plan for, changes in the marketing environment. This edition retains trademark early coverage of strategy and a...  more »
ISBN-13: 9780324112870
ISBN-10: 0324112874
Publication Date: 10/9/2000
Pages: 736
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Publisher: South-Western College Pub
Book Type: Hardcover
Members Wishing: 0
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