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Marketing Destinations and Venues for Conferences, Conventions and Business Events (Events Management) (Events Management)
Marketing Destinations and Venues for Conferences Conventions and Business Events - Events Management
Author: Tony Rogers, Rob Davidson
Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as: — * Trends and issues in destination and venue marketing — * Strategic marketing planning, ROI and strategy evaluation — * Destination and venue selling strategies — * Future challenges, opportunities and s...  more »
ISBN-13: 9780750667005
ISBN-10: 0750667001
Publication Date: 5/26/2006
Pages: 296
Edition: 1
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Publisher: Butterworth-Heinemann
Book Type: Paperback
Members Wishing: 1
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