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Marketing and Economic Development
Marketing and Economic Development
Author: Erdener Kaynak
The author describes the general features of marketing in different economic settings of the world and relates the prevailing marketing conditions and marketing systems of countries to their level of economic development at varying stages. This study takes a systems approach to the subject and analyzes the essential role of trade in economic dev...  more »
ISBN-13: 9780275900038
ISBN-10: 0275900037
Publication Date: 10/8/1986
Pages: 222
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Publisher: Praeger Publishers
Book Type: Hardcover
Members Wishing: 0
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