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Marketing Engineering/Tutorial Marketing Engineering: Computer-Assisted Marketing Analysis and Planning
Marketing Engineering/Tutorial Marketing Engineering ComputerAssisted Marketing Analysis and Planning
Author: Gary L. Lilien, Arvind Rangaswamy
Several forces are transforming the structure and content of the marketing profession. Marketers are seeing increasingly faster changes in the marketplace and are barraged with an ever increasing amount of information. While many view traditional marketing as art and some view it as science, the new marketing increasingly looks like engineering....  more »
ISBN-13: 9780321014177
ISBN-10: 0321014170
Publication Date: 8/1997
Pages: 400
Edition: BkCD Rom
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Publisher: Addison Wesley Longman
Book Type: Hardcover
Members Wishing: 0
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