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Marketing Engineering
Marketing Engineering
Author:
Several forces are transforming the structure and content of the marketing profession. Marketers are seeing increasingly faster changes in the marketplace and are barraged with an ever increasing amount of information. While many view traditional marketing as art and some view it as science, the new marketing increasingly looks like engineering.... more »
Author:
Several forces are transforming the structure and content of the marketing profession. Marketers are seeing increasingly faster changes in the marketplace and are barraged with an ever increasing amount of information. While many view traditional marketing as art and some view it as science, the new marketing increasingly looks like engineering.... more »
ISBN-13: 9781412022521
ISBN-10: 1412022525
Publication Date: 4/1/2004
Pages: 538
Edition: BkCD-Rom
Rating: ?
ISBN-10: 1412022525
Publication Date: 4/1/2004
Pages: 538
Edition: BkCD-Rom
Rating: ?
0 stars, based on 0 rating
Genres:
- Business & Money >> General
- Business & Money >> Marketing & Sales >> Marketing >> General
- Nonfiction >> Education >> Education Theory >> Decision Making & Problem Solving
- Nonfiction >> Education >> Technology & Distance Learning >> Computers & Technology
