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Marketing: Essential Principles, New Realities
Marketing Essential Principles New Realities
Author: Jonathan Groucutt, Peter Leadley, Patrick Forsyth, Jon Groucutt
This new textbook has been researched, and developed primarily for undergraduates. Written in student-oriented language, user-friendly and accessible, it also provides material of a rigorous academic standard. Each chapter conforms to the following set structure, designed to raise issues for consideration and research: Introduction — Learnin...  more »
ISBN-13: 9780749441142
ISBN-10: 0749441143
Publication Date: 3/1/2004
Pages: 688
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Publisher: Kogan Page
Book Type: Paperback
Members Wishing: 0
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