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Marketing Essentials in Hospitality and Tourism: Foundations and Practices
Marketing Essentials in Hospitality and Tourism Foundations and Practices
Author: Stowe Shoemaker, Margaret Shaw
Marketing Essentials in Hospitality and Tourism: Foundations and Practices provides readers with an introduction to hospitality marketing and the basics of its many different components. With a succinct three-part format, it introduces basic marketing concepts, discusses strategic marketing and the marketplace, and ends wi...  more »
ISBN-13: 9780131708273
ISBN-10: 0131708279
Publication Date: 8/16/2007
Pages: 640
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Publisher: Prentice Hall
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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