Skip to main content
PBS logo
 
 

Search - Marketing Essentials

Marketing Essentials
Marketing Essentials
Author: Lois Schneider Farese, Grady Kimbrell, Carl A., Ph.D. Woloszyk
Considered the nation’s number one marketing program, Marketing Essentials is the essential text for introducing students to the skills, strategies, and topics that make up the ever-changing world of marketing. It effectively captures the excitement of this fast-paced discipline with engrossing narrative, engaging graphics, and real-life cas...  more »
ISBN-13: 9780078769047
ISBN-10: 0078769043
Publication Date: 2/28/2008
Pages: 875
Edition: Student
Rating:
  ?

0 stars, based on 0 rating
Publisher: McGraw-Hill/Glencoe
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review


Genres: