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Marketing Ethics: Cases and Readings
Marketing Ethics Cases and Readings
Author: Patrick E. Murphy, Gene R. Laczniak
For Marketing Ethics, Marketing and Society, and any Marketing course that covers ethical issues. Marketing Ethics recognizes the higher order obligations of marketing and provides a forum to discuss critical issues and incidents that raise questions about ethics in marketing.
ISBN-13: 9780131330887
ISBN-10: 0131330888
Publication Date: 2/3/2006
Pages: 192
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Publisher: Prentice Hall
Book Type: Paperback
Members Wishing: 0
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