Marketing Ethics Guidelines for Managers Author:Gene R. Laczniak, Patrick E. Murphy The overriding purpose of putting together this book is to help foster ethically and socially responsible behavior in business. When more than half the American public believes that the level of business ethics has declined significantly in the past decade, it is time for both academics and business managers to take some action. While we recog... more »nize the centrality of the business system to the human enterprise and the importance of training managers who can efficiently oversee the administration of our commercial system, we also recognize a higher order obligation. It consists of sensitizing managers to the interface of ethical values and the world of business. ISBN 0669108324« less