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Marketing Ethics Guidelines for Managers
Marketing Ethics Guidelines for Managers
Author: Gene R. Laczniak, Patrick E. Murphy
The overriding purpose of putting together this book is to help foster ethically and socially responsible behavior in business. When more than half the American public believes that the level of business ethics has declined significantly in the past decade, it is time for both academics and business managers to take some action. While we recog...  more »
ISBN: 194441
Publication Date: 1985
Pages: 182
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Publisher: Lexington Books
Book Type: Paperback
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