No Marketing Excuses Author:Brian Gibson Almost everything you ve ever heard, most everything you ve ever tried, and just about everything you ve ever done in marketing is wrong. Kind of a brassy statement, you re thinking? Maybe not. Consider the staggering amounts of money billions upon billions of dollars each year that companies similar to yours, are spending on marketing, onl... more »y to watch it swirl irretrievably down the drain. Now consider the tedious, incremental, sluggish drip-drip of the profit stream that results from this expenditure. Clearly, something is wrong with the way most companies do most marketing. What worked well in the past doesn t work so well today. The rules aren t rules anymore. So let s break them. This book will teach you a system for innovating and marketing your company to the point where it s instantly evident that you re the obvious choice to do business with. Your prospects and customers will quickly, easily draw this one simple conclusion: they d be crazy to do business with anyone but you, regardless of price... So, with No Marketing Excuses , let s break some rools , shall we?« less