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Marketing & Finance: Working the Interface
Marketing Finance Working the Interface
Author: David Walters, Michael Halliday
Marketing managers are often unaware of the financial implications of their recommendations. Equally, many financial managers lack an understanding of marketing and how it influences such basics as sales, margins and cash flows. This book offers both marketing and financial managers a better understanding of how their roles integrate in corporat...  more »
ISBN-13: 9781864484267
ISBN-10: 1864484268
Pages: 325
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Publisher: Allen & Unwin Academic
Book Type: Paperback
Members Wishing: 0
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