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The Marketing Game!
The Marketing Game
Author:
"The Marketing Game" is applicable for all areas of Marketing and all levels because the game is not based on just one simulation. Rather it is based on several simulations with one integrated framework. The instructor can decide the level of complexity by selecting the number of decision areas a student is forced to consider, thus making the ga... more »
Author:
"The Marketing Game" is applicable for all areas of Marketing and all levels because the game is not based on just one simulation. Rather it is based on several simulations with one integrated framework. The instructor can decide the level of complexity by selecting the number of decision areas a student is forced to consider, thus making the ga... more »
ISBN-13: 9780071150460
ISBN-10: 0071150463
Publication Date: 8/1/2001
Edition: 3rd
Rating: ?
ISBN-10: 0071150463
Publication Date: 8/1/2001
Edition: 3rd
Rating: ?
0 stars, based on 0 rating
Publisher: McGraw Hill Higher Education
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review
Genres:
