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The Marketing Glossary: Key Terms, Concepts, and Applications
The Marketing Glossary Key Terms Concepts and Applications
Author: Mark N. Clemente
This lexicon of the ever-evolving language of marketing is a curcial tool for anyone who's serious about practicing or understanding effective marketing. Authoritative and up-to-the-minute, The Marketing Glossary is written by a marketer with broad experience, assisted by specialists in each marketing area. Covers all areas of marketing, includi...  more »
ISBN-13: 9780814450307
ISBN-10: 081445030X
Publication Date: 5/13/1992
Pages: 470
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Publisher: AMACOM
Book Type: Hardcover
Members Wishing: 0
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