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Marketing Government and Social Services (Wiley Series on Marketing Management)
Marketing Government and Social Services - Wiley Series on Marketing Management
Author: Charles W. Lamb, John L. Crompton
This innovative approach to managing government agencies, shows administrators how to apply private-sector marketing concepts and strategies to the delivery of public services. It explains how an agency's problems can be understood from a marketing perspective and offers practical, 'hands-on' guidance for developing marketing-based solutions tha...  more »
ISBN-13: 9780471093657
ISBN-10: 0471093653
Pages: 508
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Publisher: John Wiley & Sons Inc
Book Type: Hardcover
Members Wishing: 0
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