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Marketing of High-Technology Products and Innovations
Marketing of HighTechnology Products and Innovations
Author: Jakki Mohr
This book provides a systematic approach which is grounded in relevant theories and empirical research. Marketing of Technology and Innovation provides a framework for making marketing decisions in a high-tech environment. It covers such industries and contexts as telecommunications, information technology (hardware and software),...  more »
ISBN-13: 9780130136060
ISBN-10: 0130136069
Publication Date: 1/15/2001
Pages: 413
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Publisher: Prentice Hall
Book Type: Hardcover
Members Wishing: 0
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