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Marketing Hospitality (Wiley Service Management Series)
Marketing Hospitality - Wiley Service Management Series
Author: Thomas F. Powers
This book covers the basic theory and practice of hospitality marketing. It thoroughly discusses strategy, marketing planning and marketing organization.
ISBN-13: 9780471127031
ISBN-10: 0471127035
Publication Date: 5/1997
Pages: 440
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Publisher: John Wiley Sons
Book Type: Hardcover
Members Wishing: 0
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