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Marketing for Hospitality & Tourism (5th Edition)
Marketing for Hospitality Tourism - 5th Edition
Author: Philip Kotler, John T. Bowen, James C. Makens
For undergraduate/graduate-level courses in Hospitality and Tourism Marketing. THE most widely used Hospitality marketing text--this four-color leader is comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Building on the authors' expertise, it uses an integrative approach to discuss the major marketing decis...  more »
ISBN-13: 9780135045596
ISBN-10: 0135045592
Publication Date: 4/25/2009
Pages: 960
Edition: 5
Rating:
  • Currently 4.5/5 Stars.
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4.5 stars, based on 1 rating
Publisher: Prentice Hall
Book Type: Hardcover
Members Wishing: 0
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