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Marketing With Infotrac
Marketing With Infotrac
Author: Charles W. Lamb
Essentials of Marketing, 4e, continues the tradition of providing comprehensive, up-to-the minute coverage of key marketing topics in a brief text. Key principles are illustrated by hundreds of fresh, new examples, while the latest concepts and theories are covered in detail with numerous illustrations. Organized around the marketing mix, this...  more »
ISBN-13: 9780324281750
ISBN-10: 0324281757
Publication Date: 1/2003
Edition: 7th Pkg
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Publisher: South-Western Pub
Book Type: Hardcover
Members Wishing: 0
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