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Marketing Innovations for Sustainable Destinations
Marketing Innovations for Sustainable Destinations
Author: Alan Fyall
The combined forces of growing competition, changing patterns of consumption, environmental factors and slowing economic growth mean that the next decade will provide a challenging environment for tourism marketing. Marketing Innovations for Sustainable Destinations is a collection of groundbreaking and stimulating chapters that explore innovati...  more »
ISBN-13: 9781906884055
ISBN-10: 1906884056
Publication Date: 7/28/2009
Pages: 354
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Publisher: Goodfellow Publishers Limited
Book Type: Hardcover
Members Wishing: 0
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