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Marketing: An Introduction: Custom Edition
Marketing An Introduction Custom Edition
Author: Gary Armstrong
This Kotler classic helps readers master the basic principles and practices of modern marketing in an enjoyable and practical way. Coverage balances upon three essential pillars?(1) theory and concepts; (2) practices and applications; and (3) instructional support?cultivating an efficient, effective reading and learning environment. Topics incl...  more »
ISBN-13: 9780536128034
ISBN-10: 0536128030
Publication Date: 3/18/2006
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Publisher: Prentice Hall College Div
Book Type: Paperback
Members Wishing: 0
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