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Marketing: An Introduction (6th Edition)
Marketing An Introduction - 6th Edition
Author: Gary Armstrong, Philip Kotler
This accessible overview helps learners master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars—(1) theory and concepts; (2) practices and applications; and (3) effective learning tools. A four-part organization details topics under ...  more »
ISBN-13: 9780130351333
ISBN-10: 0130351334
Publication Date: 2/21/2002
Pages: 714
Rating:
  • Currently 2.8/5 Stars.
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2.8 stars, based on 2 ratings
Publisher: Prentice Hall
Book Type: Paperback
Members Wishing: 0
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