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Marketing : An Introduction (7th Edition) (Marketing: An Introduction)
Marketing An Introduction - 7th Edition - Marketing: An Introduction
Author: Gary Armstrong, Philip Kotler
This accessible, streamlined introduction to marketing by two of today's best-selling marketing authors helps users master the basic principles and practices of modern marketing in an enjoyable and practical way. The new edition is an even more effective text than its predecessors: it is complete, easy to manage, and explains how...  more »
ISBN-13: 9780131424104
ISBN-10: 0131424106
Publication Date: 2/18/2004
Pages: 720
Rating:
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Publisher: Prentice Hall
Book Type: Paperback
Members Wishing: 0
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