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Marketing for Keeps : Building Your Business by Retaining Your Customers
Marketing for Keeps Building Your Business by Retaining Your Customers
Author: Carla B. Furlong
Imparts a detailed strategy focused on keeping customers and getting more of their business. Develops a management planning guide for customer retention including effective methods for service and quality issues. Features the best practices of over 35 North American companies.
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ISBN-13: 9780471540175
ISBN-10: 047154017X
Publication Date: 4/1993
Pages: 256
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Publisher: Wiley
Book Type: Paperback
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