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Marketing Leadership in Hospitality and Tourism: Strategies and Tactics for Competitive Advantage (4th Edition)
Marketing Leadership in Hospitality and Tourism Strategies and Tactics for Competitive Advantage - 4th Edition
Author: Stowe Shoemaker, Robert C. Lewis, Peter C. Yesawich
For courses in Hospitality Marketing and/or Tourism. How do you gain a sustainable competitive advantage in today's global hospitality industry? Are there ways to attract and keep a customer over the course of a lifetime? Marketing Leadership in Hospitality and Tourism, Fourth Edition addresses the marketing strategies and tactics known to be ef...  more »
ISBN-13: 9780131182400
ISBN-10: 0131182404
Publication Date: 10/19/2006
Pages: 688
Edition: 4
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Publisher: Prentice Hall
Book Type: Paperback
Members Wishing: 0
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