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Marketing Management: Analysis, Planning, Implementation, and Control
Marketing Management Analysis Planning Implementation and Control
Author: Philip Kotler
This worldwide best-selling book highlights the most recent trends and developments in global marketing-with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new perspectives in successful strategic market planning, and presents additional company examples of creative,...  more »
ISBN-13: 9780135524800
ISBN-10: 0135524806
Publication Date: 12/1/1990
Pages: 816
Edition: 7Rev Ed
Rating:
  • Currently 3.5/5 Stars.
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3.5 stars, based on 1 rating
Publisher: Prentice Hall
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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