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Marketing Management: Analysis, Planning, Implementation and Control
Marketing Management Analysis Planning Implementation and Control
Author: Philip Kotler, Philip Kotler
This text focuses on the major decisions marketing managers and top management face in their efforts to harmonize the objectives and resources of an organization and the needs and opportunities of the marketplace. It applies marketing thinking to products and services, consumer and industrial markets, profit and nonprofit organizations, domestic...  more »
ISBN-13: 9780135634790
ISBN-10: 0135634792
Pages: 816
Edition: 7th
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Publisher: Prentice-Hall
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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