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Marketing Management for the Hospitality Industry: A Strategic Approach
Marketing Management for the Hospitality Industry A Strategic Approach
Author: Allen Z. Reich
The only advanced marketing textbook specifically focused on the hospitality industry . . . The time when you could run a hospitality business with nothing but a friendly smile and a strong work ethic has passed. Dining, lodging, and entertaining habits are changing rapidly as the information age revolutionizes the world economy. More than e...  more »
ISBN-13: 9780471310129
ISBN-10: 0471310123
Publication Date: 3/24/1997
Pages: 530
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Publisher: Wiley
Book Type: Hardcover
Members Wishing: 0
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