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Marketing Management: Knowledge and Skills
Marketing Management Knowledge and Skills
Author: J. Paul Peter, James H Donnelly Jr, J. Paul Peter, James Donnelly Jr
Marketing Management: Knowledge and Skills, 7/e, by Peter and Donnelly, serves an overview for critical issues in marketing management. The text strives to enhance knowledge of marketing management and advance student skills so they can develop and maintain successful marketing strategies. The text does this through comprehensive text chapters...  more »
ISBN-13: 9780072552171
ISBN-10: 0072552174
Publication Date: 3/25/2003
Pages: 896
Rating:
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Publisher: McGraw-Hill/Irwin
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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