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Marketing Management: Millennium Edition (10th Edition)
Marketing Management Millennium Edition - 10th Edition
Author: Philip Kotler
This world-wide best-selling book highlights the most recent trends and developments in global marketing—with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new perspectives in successful strategic market planning, and presents additional company examples of creative, m...  more »
ISBN-13: 9780130122179
ISBN-10: 0130122173
Publication Date: 7/19/1999
Pages: 784
Edition: 10
Rating:
  • Currently 4.5/5 Stars.
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4.5 stars, based on 1 rating
Publisher: Prentice Hall
Book Type: Hardcover
Members Wishing: 0
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