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Marketing Management
Marketing Management
Author:
This book reflects the dynamic environment inhabited by today's marketers, helping readers understand the marketplace and integrate the appropriate information into marketing decisions. Its modern, integrated presentation and strategy-based focus covers only those critical, fundamental topics required to succeed in future course or professional... more »
Author:
This book reflects the dynamic environment inhabited by today's marketers, helping readers understand the marketplace and integrate the appropriate information into marketing decisions. Its modern, integrated presentation and strategy-based focus covers only those critical, fundamental topics required to succeed in future course or professional... more »
ISBN-13: 9780321014214
ISBN-10: 0321014219
Publication Date: 8/5/1999
Pages: 576
Rating: ?
ISBN-10: 0321014219
Publication Date: 8/5/1999
Pages: 576
Rating: ?
0 stars, based on 0 rating
Genres:
- Business & Money >> General
- Business & Money >> Marketing & Sales >> Advertising
- Business & Money >> Marketing & Sales >> Marketing >> General
