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Marketing Management: A Strategic Decision-Making Approach
Marketing Management A Strategic DecisionMaking Approach
Author: John Mullins, Orville C. Walker, Jr. Harper W Boyd
The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and Internet-savvy book avail...  more »
ISBN-13: 9780071267762
ISBN-10: 007126776X
Publication Date: 4/1/2009
Pages: 560
Edition: 7th Revised edition
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Publisher: McGraw Hill Higher Education
Book Type: Paperback
Members Wishing: 0
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