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Marketing Management: A Strategic Decision-Making Approach (Mcgraw-Hill Marketing Titles)
Marketing Management A Strategic DecisionMaking Approach - Mcgraw-Hill Marketing Titles
Author: John Mullins, Orville C Walker, Jr., Harper W Boyd
Marketing Management: A Strategic Decision-Making Approach 6th Edition concentrates on strategic decision making. This approach sets Mullins apart from other texts which place greater emphasis on description of marketing phenomena rather than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and eve...  more »
ISBN-13: 9780073529820
ISBN-10: 0073529826
Publication Date: 10/17/2006
Pages: 560
Edition: 6
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Publisher: McGraw-Hill/Irwin
Book Type: Paperback
Members Wishing: 0
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