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Marketing Management: A Strategic Decision-making Approach
Marketing Management A Strategic Decisionmaking Approach
Author: John Mullins, Orville C. Walker, Harper W. Boyd
The text is specifically designed for courses in which decision-focused cases are an important element and/or where student projects, such as the development of a marketing plan, are assigned.
ISBN-13: 9780071101097
ISBN-10: 0071101098
Publication Date: 10/17/2006
Edition: 6
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Publisher: Mcgraw-Hill College
Book Type: Paperback
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