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Marketing management: Strategies and programs (McGraw-Hill series in marketing)
Marketing management Strategies and programs - McGraw-Hill series in marketing
Author: Joseph P Guiltinan
Unlike most marketing management texts that are overly descriptive and repetitious of prior coursework, this brief text focuses on the middle management marketing decisions students are most likely to encounter in their careers. The text emphasizes fundamental processes to help students develop the ability to apply marketing theories and concep...  more »
ISBN-13: 9780070489202
ISBN-10: 0070489203
Publication Date: 4/1/1982
Pages: 412
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Publisher: McGraw-Hill
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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