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Marketing Management: Text and Cases (Mcgraw Hill/Irwin Series in Marketing)
Marketing Management Text and Cases - Mcgraw Hill/Irwin Series in Marketing
Author: John A. Quelch, Robert J. Dolan, Thomas J. Kosnik
MARKETING MANAGEMENT is the end-result of more than four years of course design, case construction, revision, and teaching of the first year marketing course at the Harvard Business School. It is primarily a Harvard case book with short, well-written text material leading into each case section. The first half of the book looks at the 4 P's, and...  more »
ISBN-13: 9780256109559
ISBN-10: 0256109559
Pages: 960
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Publisher: Richard D Irwin
Book Type: Hardcover
Members Wishing: 0
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