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Marketing Management: Text and Cases
Marketing Management Text and Cases
Author: Michael R. Czinkota, Masaaki Kotabe, David Mercer
The world of marketing is rapidly evolving, and Michael Czinkota, Masaaki Kotabe, and David Mercer provide this marketing management textbook to meet the changes. It gives students an applied approach to understanding today's worldwide marketing environment. Whether covering marketing concepts, corporate activities or research, the authors draw ...  more »
ISBN-13: 9781557866943
ISBN-10: 1557866945
Pages: 675
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Publisher: Blackwell Pub
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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