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Marketing Management (McGraw-Hill series in marketing)
Marketing Management - McGraw-Hill series in marketing
Author: Joseph P. Guiltinan, Gordon W. Paul
This text focuses on the middle management marketing decisions students are most likely to encounter in their careers. The text emphasizes fundamental processes to help students develop the ability to apply marketing theories and concepts to decision-making situations. The new fifth edition adds a new chapter on competitive analysis, a new appen...  more »
ISBN-13: 9780070489240
ISBN-10: 0070489246
Pages: 444
Edition: 2nd
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Publisher: McGraw-Hill Inc.,US
Book Type: Hardcover
Members Wishing: 0
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